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Finance & leasing partners

Lenders, lessors & insurers.

Be there when fleets and owner-operators are pricing a truck, comparing finance and lease, and asking for quotes.

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Finance & Leasing Partners

Lenders & lessors: meet buyers while they price the truck.

Fleet buyers compare new vs. used and finance vs. lease in the VTA Buyer’s Guide, estimate payments, and ask for financing in Buy a Truck. Put your loan and lease programs in front of them, or partner with VTA for referred buyers.

Who it’s for

  • Equipment lendersNew, used and high-hour truck loans
  • Banks & credit unionsBusiness and fleet lending programs
  • Manufacturer finance armsSpecial rates on new and certified used trucks
  • Leasing companiesTRAC, fair market value and full-service leases
  • Municipal lease providersLease-purchase for cities, counties and districts
  • Farm & seasonal lendersAnnual and skip-payment plans

Where buyers see you: the Buyer’s Guide, payment estimator, Buy a Truck, Marketplace and the industry guide checklists.

Finance placements

Finance partner card$1,800 per monthFounding rate $900

One of four partner cards on Buy a Truck and the Buyer’s Guide, plus a sponsored line under each industry guide spec checklist.

Payment estimator presenting sponsor$2,000 per monthFounding rate $1,000

“Presented by” credit on the Buyer’s Guide payment estimator, with your Get Real Offers link. One sponsor at a time.

Pre-qualification leads$1,500 per month budgetFull value: pay for results

Loan and lease requests from Buy a Truck buyers who ask for financing. Pay only for qualified leads (sample: $60 per lead).

Lease program spotlight$900 per monthFounding rate $450

Feature a TRAC, full-service or municipal lease program in the Buyer’s Guide and the matching industry guides.

Final pricing is confirmed on your invoice.

Become a VTA Finance Partner

Preferred Finance Partner

Receive referred loan and lease requests in your programs and regions, show the Proud Partner badge and offer Crew Member terms where you can.

Referral partner

Share a VTA link with your customers and fleets, and VTA refers buyers who ask for financing in your areas.

Content partner

Help keep the Buyer’s Guide current on lease types, rates and programs. VTA reviews everything for accuracy and keeps it lender-neutral.

Partners must hold the licenses their programs require. Offers are labeled Sponsored, and any rate shown must include its key terms. VTA is not a lender and doesn’t make credit decisions.

Ready to book?

Pick your placements, see your price with Founding Partner launch rates, and pay online or by invoice.

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