Buyer leads, marketplace & events.

Buyer leads & marketplace

Buy a Truck quote requests and Marketplace listings.

• Buy a Truck buyer leads$2,000 per month budgetFull value: pay for resultsQuote requests from fleet buyers in your industries and regions. Pay only for qualified leads (sample: $85 per lead).
• Featured in Buy a Truck$2,500 per monthFounding rate $1,250A featured card on the Buy a Truck page and in the quote confirmation email. Four slots.
• Dealer locator premium listing$129 per monthFounding rate $49Featured placement in the Marketplace dealer locator for your region, with brands, service and parts details.
• Used truck listing$49 per truck per monthFounding: free during launchA used truck classified in the Marketplace, filtered by industry and region.
• Auction or rental featured listing$399 per monthFounding rate $199Featured auctions, rental fleets or lease programs in the Marketplace and the newsletter.

Insurance, fuel & EV

Reach buyers while they spec and price a truck. Lenders and lessors: see Finance & Leasing Partners.

• Insurance & fuel card spotlight$900 per monthFounding rate $450A spotlight card on Buy a Truck and in the buyer checklists for truck insurance, fuel cards or extended warranties.
• Alternative fuel & EV spotlight$900 per monthFounding rate $450A spotlight in the fleet tech and buyer sections for natural gas, renewable fuels, electric chassis or charging.

Events, awards & media

Driver of the Year, roadeos, the podcast and video series.

• Driver of the Year presenting sponsor$15,000 per yearFounding rate $7,500Presenting sponsor of the VTA Driver of the Year awards: nominations, finalists, the winner video and the announcement.
• Truck roadeo sponsor$5,000 per eventFounding rate $2,500Sponsor a VTA driving skills competition for one industry, such as a refuse, plow or mixer roadeo.
• Podcast sponsor$1,400 per month (2 episodes)Founding rate $400Host-read sponsor message in the VTA Crew Cab podcast, plus your logo on the episode pages.
• Video series presenting sponsor$3,000 per monthFounding rate $1,500"Trucks in Action, presented by" credit on every new video that month, on the site and social channels.
• Event calendar featured listing$250 per eventFounding: free during launchA featured listing for your trade show, open house or demo day in the VTA event calendar.

Research, badges & brands

The annual report, Proud Partner licensing and Shop brands.

• State of Vocational Trucks report sponsor$7,500 per reportFounding rate $5,000Sponsor the annual survey of fleet buyers and crews. Your logo on the report, the webinar and the press release.
• Proud Partner badge license$1,200 per yearFounding rate $600Use the VTA Proud Partner badge on trucks, websites, ads and trade show booths.
• Shop partner brand spotlight$600 per monthFounding rate $300A partner brand card in the VTA Shop with a Crew Member discount, plus co-branded gear options.

Community partners

Trade associations, veteran hiring programs, apprenticeship programs and public purchasing cooperatives can partner with VTA at no cost to share content, events and audiences. Community partners are listed on the site and can use the Proud Partner badge.

Job posts, featured employers and CDL school listings are in development. Join the waitlist to hear first.