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Traffic & safety partners

Traffic & safety suppliers.

Put your products where crews and public works buyers plan work zones, spec trucks and run their safety meetings.

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Traffic & Safety Partners

Traffic & safety suppliers: reach the crews who work next to traffic.

Crews, fleet managers and public works buyers use the VTA Safety Center to plan work zones, spec trucks and run crew meetings. Put your products where safety decisions get made, or partner with VTA on training and toolbox talks.

Who it’s for

  • Work zone traffic controlCones, drums, barricades, signs, arrow boards and message signs
  • Crash cushions & TMAsTruck-mounted attenuators and shadow-vehicle equipment
  • Warning & work lightsBeacons, light bars, work lights and conspicuity tape
  • Cameras & collision avoidanceBackup cameras, radar, blind-spot and pedestrian detection
  • Hi-vis apparel & PPEANSI/ISEA 107 garments, gloves, eye and hearing protection
  • Traffic control servicesFlagging crews, lane closures and traffic control rentals
  • Fleet safety technologyDash cams, driver coaching and telematics safety scoring
  • Safety training providersFlagger, work zone, OSHA Outreach and defensive driving courses

Where crews see you: the Safety Center and its supplier directory, the toolbox talk library and safety calendar, the safety sections of every industry guide and the newsletter.

Safety placements

Safety product spotlight$600 per monthFounding rate $300

A labeled product card in the Safety Center topic you choose: work zones, jobsite, highway or weather.

Toolbox talk series sponsor$750 per monthFounding rate $375

“Presented by” credit on a toolbox talk topic in the library, such as backing, work zones or heat, plus your logo on the printable talk sheet.

Safety supplier directory listing$99 per monthFounding rate $49

Listing in the Safety Center supplier directory by category and region, with a Request a Quote button.

Safety week campaign sponsor$2,500 per campaignFounding rate $1,250

Present VTA’s campaign for Work Zone Awareness Week, Safe + Sound Week or Brake Safety Week: newsletter, social posts, a webinar and the safety calendar.

Safety upfit spotlight in spec checklists$400 per industry, per monthFounding rate $200

Your cameras, lights or attenuators beside the safety lines of an industry guide’s fleet spec checklist.

Final pricing is confirmed on your invoice.

Become a VTA Safety Partner

Toolbox talk partner

Co-create toolbox talks and tip sheets for the library. VTA reviews every talk for accuracy, and your brand appears on the printable sheet.

Training partner

List flagger, work zone and OSHA Outreach courses in the Safety Center, and offer Crew member pricing where you can.

Safety week campaign partner

Lead VTA’s campaign for Work Zone Awareness Week, Safe + Sound Week or Brake Safety Week with content, a webinar and a giveaway.

Data partner

Share anonymized safety insights, such as hard braking and backing events, for the annual State of Vocational Trucks report.

Safety product claims such as MASH crash testing, ANSI/ISEA 107 compliance or SAE warning-light ratings must be backed by test documentation. Every listing is labeled Featured or Sponsored, and sponsors never change VTA’s safety guidance.

Ready to book?

Pick your placements, see your price with Founding Partner launch rates, and pay online or by invoice.

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