Built for every company behind the work truck
New truck & chassis manufacturers
Launch new vocational models and chassis to the industries that buy them, from mixers and refuse to fire apparatus and log trucks.
Body & equipment builders
Dump bodies, mixer drums, booms, plows, wreckers and tanks. The upfits that turn a new chassis into a work truck.
Truck parts manufacturers & suppliers
OEM and aftermarket parts manufacturers, distributors and parts stores: hydraulics and PTOs, brakes, filters, lighting, tarps, tires and accessories. Parts & Service →
Maintenance & service companies
Dealer service networks, independent and mobile repair, hydraulic and body shops, fleet maintenance programs and inspections. Parts & Service →
SaaS, TMS & telematics partners
Dispatch and TMS, GPS tracking, ELDs, video safety, equipment monitoring and DOT compliance software. Advertise, partner or both. See Fleet Tech →
Finance, leasing, insurance & fuel
Equipment lenders, banks, leasing companies, truck insurance, fuel cards and warranties. Finance partners →
Dealers, used trucks & rental
Dealer locator listings, used truck classifieds, auctions, rentals and leases. Marketplace →
Alternative fuel & EV charging
Natural gas, renewable fuels, battery-electric chassis and charging installers. Placements →
Traffic & safety products
Work zone traffic control, crash cushions, warning lights, cameras, hi-vis, PPE and workwear. Traffic & safety → Workwear brands →
Events, media & associations
Trade shows, Driver of the Year, podcast and video sponsors, associations and public purchasing. Events & awards →
CDL schools & technical colleges
CDL driving schools, community and technical colleges, diesel technician, equipment operator and lineworker programs. Schools & training →
Recruiters & staffing
Driver and technician recruiters and staffing firms. Reach job seekers on the Careers page now, and on the jobs board when it opens. Careers page →
Haulers & truck operators
Haulers and companies that rent vac, crane, bucket, pump, sweeper and water trucks with operators, plus the suppliers who sell to them. Directory options →
The industries behind the audience
Sources: U.S. Bureau of Labor Statistics (Sept. 2026, preliminary); Mack Trucks via Truck News (Oct. 2023). Site traffic and newsletter numbers will be added after launch.
Launch offer · Book by March 31, 2027
Become a Founding Partner: launch rates for first-time advertisers and partners
VTA is new, so the companies that back us first pay less. Founding rates run about half the standard rate card and stay locked for 12 months from your start date.
About 50% off, locked 12 months
Founding rates on display, sponsorship, newsletter, podcast and content placements, held for a full year even as standard rates rise.
One Founding Sponsor per industry
One spot for each featured industry guide. The Founding Sponsor is the only sponsor on that guide for the year.
Free listings during launch
Service & Parts Network listings, used-truck listings and event calendar listings are free during launch. Other listings start at $39 a month.
Founding extras
A Founding Partner badge, a mention in the launch announcement and on social media, and one bonus month on bookings of 6 months or more.
Founding Sponsor spots
12 spots openSample founding rates
- Homepage hero sponsor$2,500 $1,000 per month
- Industry guide sponsor$1,200 $600 per industry, per month
- DOT Compliance Center sponsor$1,500 $750 per month
- Crew Newsletter sponsor$900 $300 per issue
- Podcast sponsor$1,400 $400 per month (2 episodes)
- Sponsored video or story$1,500 $1,000 per piece
- Spec & Upfit directory listing$149 $59 per month
- Fleet manager webinar$2,000 $1,500 per event
Every placement below shows its founding rate in red. The partner program has no fee to apply.
Terms: Founding rates are for first-time advertisers and partners who book by March 31, 2027. Rates are locked for 12 months from the campaign start, then move to the standard rate card. Lead budgets and scholarships are not discounted because you pay only for results. VTA reviews every booking, labels all paid placements Sponsored, and will share audience numbers each quarter as standard rates are set. Final pricing is confirmed on your invoice.
Founding Partners
Backing VTA from day one
These companies signed on before anyone else. Thank you for supporting the crews who run America’s work trucks.
LeatherNex Contracting. Lighting and sign installation, upgrades and maintenance. 100% veteran-owned, founded by Marine Corps veterans Jonathan and Joshua Hamby.
Visit leathernex.co →
Your company here
Founding Partner rates run about half the standard rate card, locked for 12 months.
Become a Founding Partner →
Ad placements
Founding Partner launch rates. Final pricing is confirmed on your invoice.Homepage hero sponsor
A "Presented by" strip in the homepage hero, plus your logo in the site footer. One sponsor per month.
Industry guide sponsor
Top of the industry guide, a product spotlight in its trucks section, and "Sponsored by" on its Resources card. One per industry.
Product spotlight
Native product cards in Resources and across the guides, labeled Sponsored.
Spec & Upfit directory listing
Enhanced listing in the directory, searchable by category, industry and region.
Crew Newsletter sponsor
Top slot in the monthly email to drivers, crews, fleet buyers and dealers.
Sponsored video or story
A video or story about your truck, product or crew on the Trucks in Action page (labeled Uploaded by your company) and the Blog, shared in the newsletter and on the matching industry guide. Labeled Sponsored.
Display banners
Run-of-site banners on guides, Resources and Shop pages.
Safety Center presenting sponsor
"Presented by" credit on the VTA Safety Center and its toolbox talk library, plus a labeled partner card. One sponsor at a time; safety guidance stays independent.
Preview
How a product spotlight looks on a guide
Spotlights sit inside the industry guide your buyers are already reading. Every spotlight is clearly labeled Sponsored.
FAQ
Advertising questions
What companies ask before they book.
Who can advertise with VTA?
Companies that build, sell, equip, maintain, finance and connect vocational trucks: truck and chassis manufacturers, body builders and upfitters, dealers, parts and service companies, fleet software and telematics providers, lenders and insurers, CDL schools, safety suppliers, event organizers, and haulers and truck operators listed in the directory.
How much does advertising cost?
Every placement and its rate is listed on the Advertise pages, from directory listings under $100 a month to presenting sponsorships and annual award sponsorships. Lead programs are priced per qualified lead within a monthly budget you set.
What is Founding Partner pricing?
A launch offer for first-time advertisers and partners who book by March 31, 2027. Founding rates are about half the standard rate card and stay locked for 12 months from your start date. Bookings of 6 months or more also get one bonus month.
How do I book and pay?
Pick your placements and months on the Book Ad Space page to see your price with launch rates applied, then send the booking. VTA confirms the details, and you pay online or by invoice.
Can I target one industry, state or region?
Yes. Industry guide sponsorships run on one industry at a time, directory spotlights are sold by state, and dealer listings and lead programs can be set to the industries and regions you serve.
Do you offer pay-for-results advertising?
Yes. Buy a Truck buyer leads, finance pre-qualification leads and student inquiry leads are paid only for qualified leads, within a monthly budget you set.
Can truck dealers advertise?
Yes. Dealers can take a premium listing in the dealer locator, list used trucks in the Marketplace, receive Buy a Truck quote requests in their region and sponsor content in the industries they sell to.
How are ads and sponsored content labeled?
Every paid placement is labeled Sponsored or Featured. Sponsors never change VTA guide content, safety guidance or the order of regular directory listings.
Ready to book?
Pick placements and months, see your price with launch rates applied, then pay online or by invoice.
Advertising guidelines
- Ads promote products and services for vocational trucks, new and in service: chassis, bodies and equipment, truck parts from manufacturers and suppliers, maintenance and service, and SaaS and fleet software such as TMS, telematics and DOT compliance tools.
- Fleet Tech claims about compliance (for example ELD registration), OEM integrations and data use must be accurate and supportable.
- Every paid placement is labeled Sponsored, and guide content stays independent of advertisers.
- Claims about safety, weight ratings or compliance must be accurate and supportable. Traffic and safety products need test documentation for claims such as MASH crash testing, ANSI/ISEA 107 or SAE warning-light ratings.
- VTA reviews every booking before it runs and can decline ads that don't fit the audience.